A self-serve Ads Manager lets smaller studios run campaigns without a direct sales relationship, while Video Quests becomes a reservation-based format for bigger brand moments.
As AI makes software easier to build, choosing what is worth building matters more. Model business value so product priorities reflect strategy, not just speed or cost.
Dots are always-on AI agents powered by GPT-6 Astra that can work independently toward goals using their own cloud computer and connected apps. They learn your preferences and context over time, then use that knowledge to handle ongoing work without needing step-by-step direction. Dots can also work across ChatGPT, Slack, and Teams. You control what they can access and which actions require approval. OpenAI is also developing specialist dots for specific organizational responsibilities.
AI makes products easier to build, but not easier to validate. Lean LaunchPad is shifting its focus from building MVPs to deeply understanding customers, testing assumptions, and proving demand with real design partners.
AI helps product, design, and engineering move faster, but solo AI work can create debt, burnout, and fragmented teams. The real opportunity is using AI with shared guardrails so specialists can move faster together.
Great user interviews uncover real behavior, not tidy explanations.