
- TLDR Marketing
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Capture attention that lasts with 15-second Engaged Video Views
Reddit launched a 15-second Engaged Video Views goal that optimizes video ads toward users likely to watch for at least 15 seconds or to completion. It's designed for longer-form creative such as product demos and testimonials, with advertisers paying only for qualifying views. Alpha testers saw average gains of 51% in 15-second view-through rate and 71% in completion rate. The feature is now available globally in public beta, with split testing available to compare it against 6-second views.




