Suuri Builds Daily Archive

Release 01

6 source stories

  1. Suuri Builds Instagram slide for Inside McDonald's new marketing model as it enters media network fray
    Story 01marketingdive.com
    • TLDR Marketing
    • News & Trends
    • design_growth

    Inside McDonald's new marketing model as it enters media network fray

    McDonald's is piloting a media network across 450 US company-owned restaurants, selling ad space on its app, kiosks, and menu boards, with the goal of building a billion-dollar business. Its marketing is shifting to fewer, bigger global campaigns built on its own IP. It is roughly doubling spending on long-running programs about its brand and food quality while cutting short-term promotions.

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  2. Suuri Builds Instagram slide for What it's like to work at an AI-native company
    Story 02elenaverna.com
    • TLDR Product
    • Resources & Tools
    • ai_models

    What it's like to work at an AI-native company

    AI-native companies flatten hierarchies and give individuals more autonomy, leverage, and fluid roles. As AI makes execution cheaper and organizations faster, human judgment becomes increasingly important.

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  3. Suuri Builds Instagram slide for 61 Million Consumers Ask AI What to Buy. Then They Buy It on Amazon
    Story 03forkast.news
    • TLDR Marketing
    • News & Trends
    • design_growth

    61 Million Consumers Ask AI What to Buy. Then They Buy It on Amazon

    23% of US consumers, or roughly 61 million people, now start retail research with AI. Average AI-assisted spending rose 17% from $889 in June to $1,039 in August. Yet 60% of AI-assisted purchases still close on Amazon. In a controlled test, 40% of consumers chose a marketplace even when told other retailers offered the same product, price, shipping, and returns.

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  4. Suuri Builds Instagram slide for 5 tips for building an AI tool to address worker shortages
    Story 04fastcompany.com
    • TLDR Product
    • News & Trends
    • ai_models

    5 tips for building an AI tool to address worker shortages

    Here are five practical strategies for building AI agents to address worker shortages in high-stakes industries like construction, manufacturing, and heavy equipment. The approach emphasizes defining specific problems, unifying fragmented data, using specialized multi-agent architectures, maintaining high accuracy, and clearly communicating user benefits.

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  5. Suuri Builds Instagram slide for How to win AI search with creators
    Story 05later-com.s3.us-east-1.amazonaws.com
    • TLDR Marketing
    • Resources & Tools
    • ai_models

    How to win AI search with creators

    AI answers lean on third-party voices, so less than 10% of what they say about a brand comes from the brand's own content. 1 in 3 answers cite creators directly. Follower count barely matters, since 57% of cited YouTube videos come from channels under 100K. This playbook recommends combining SEO keyword data with real customer questions to build a shared prompt list, picking creators for authority and specificity, and reposting content stuck behind Instagram and TikTok login walls to YouTube as transcripts that AI crawlers can reach.

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  6. Suuri Builds Instagram slide for AI, the Loss of Positive Friction, and What to Do About It
    Story 06cutlefish.substack.com
    • TLDR Product
    • Miscellaneous
    • ai_models

    AI, the Loss of Positive Friction, and What to Do About It

    Generative AI tools risk eliminating "positive friction". By automating these transition points, knowledge workers may produce overwhelming volumes of unverified output that outpaces customer absorption. To maintain quality and intentionality, teams should preserve original feedback and keep deliberate human loops.

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