Suuri Builds Daily Archive

Release 01

6 source stories

  1. Suuri Builds Instagram slide for CMOs must rethink entry-level talent as AI alters marketing needs
    Story 01marketingdive.com
    • TLDR Marketing
    • Miscellaneous
    • design_growth

    CMOs must rethink entry-level talent as AI alters marketing needs

    18% of senior marketing leaders have already eliminated roles due to AI, and a majority of high-performing marketing teams are expected to cut traditional entry-level jobs by 2030. Cutting those roles entirely would break the talent pipeline. Junior hires should instead take on higher-value work earlier, such as evaluating AI outputs and tying recommendations to outcomes, backed by coaching and mentorship.

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  2. Suuri Builds Instagram slide for The Second Page of Google Was a Place Websites Went to Die. Now They Die on the First
    Story 02galratner.substack.com
    • TLDR Marketing
    • News & Trends
    • design_growth

    The Second Page of Google Was a Place Websites Went to Die. Now They Die on the First

    Search is growing even as the click disappears. Google Search revenue rose 17% to $63.3 billion last quarter, while revenue from the ads it places on publishers' sites fell. The remaining traffic has moved from news, health, and cooking sites to sites that sell products. How-to content no longer pays because the answer strips out the brand, but a buying question can't be answered without naming a product. That makes detailed product documentation the content worth publishing and paywalled expertise the content worth selling.

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  3. Suuri Builds Instagram slide for A brutally honest read of AppsFlyer's State of Creative Optimization 2026
    Story 03lancaric.substack.com
    • TLDR Marketing
    • Miscellaneous
    • design_growth

    A brutally honest read of AppsFlyer's State of Creative Optimization 2026

    More AI-generated ad variations aren't producing more winning ads. The growth is concentrated among the biggest spenders and is mostly localization and small edits rather than new ideas. Ad algorithms, meanwhile, put a growing share of spend behind a handful of winners, and the traits that win on video often lose on statics.

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  4. Suuri Builds Instagram slide for Amazon Is Letting Brands Shape Alexa's Shopping Answers
    Story 04wersm.com
    • TLDR Marketing
    • Quick Links
    • design_growth

    Amazon Is Letting Brands Shape Alexa's Shopping Answers

    Advertisers can now appear in Alexa for Shopping through sponsored prompts and product placements.

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  5. Suuri Builds Instagram slide for Can Your LLM Vibe Code Your Semantic Layer?
    Story 05lkranz.com
    • TLDR Data
    • Opinions & Advice
    • ai_models

    Can Your LLM Vibe Code Your Semantic Layer?

    A strong semantic layer can dramatically improve LLM analytics accuracy, with the best model-built layer reaching 91% versus 39% with no layer. The main failure mode was not metric arithmetic but hidden business conventions like which accounts count as customers, showing that semantic layers still need explicit human-defined rules and validation.

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  6. Suuri Builds Instagram slide for Dear Software Makers
    Story 06blog.jim-nielsen.com
    • TLDR Dev
    • Opinions & Advice
    • ai_models

    Dear Software Makers

    YouTube's proposed video variant testing prompts a broader warning about optimizing creative work around measurable performance. One should make finished things repeatedly, stand behind creative choices, and learn from each result instead of sanding away originality through endless tests.

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