
- TLDR Marketing
- Strategies & Tactics
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How to Find Real Human Stories for PR and Journalism
Brands can strengthen PR pitches by pairing their data or news angle with a real customer or person who has experienced the issue firsthand. A strong human story gives journalists an interviewee who can provide specific details and memorable quotes that make the story more relatable. Brands can find these people through targeted social media searches and OSINT techniques, then offer the verified source to journalists as part of the pitch. Only 5% to 10% of people contacted cold on social media may respond, so you may need to contact many potential sources and verify each person carefully.




